Mercedes History

The surprising secret behind the Mercedes-Benz logo

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Car logos are among the most recognisable designs in the world. From the Audi rings to the Mercedes star, we see these logos every day. But did you know that the latter is actually two very different logos blended together?

The star-within-a-circle design has been around for more than 90 years, but it turns out that both elements of the design have different origins – and it wasn’t until two brands merged that they were seamlessly joined together. (Looking for logo inspiration? Check out the best logos of all time.)

Mercedes-Benz was the result of the merger of companies owned by Karl Benz and Gottlieb Daimler. According to the Mercedes-Benz website, in 1886, both mechanics “invented the car powered by the fast-running internal combustion engine – without even having any knowledge of one another.”

Benz & Cie. submitted an application to have the “Benz” lettering surrounded by a laurel wreath registered as a trademark in 1909. The same year, Daimler‑Motoren‑Gesellschaft applied for legal protection for the Mercedes-Benz star.  

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